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Code d'Examen: adwords-fundamentals
Nom d'Examen: Google (Google Search Fundamentals Exam Practice Test)
Questions et réponses: 160 Q&As
Code d'Examen: adwords-search
Nom d'Examen: Google (Google Search Advertising Advanced Exam Practice Test)
Questions et réponses: 235 Q&As
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NO.1 You are managing a Google AdWords for your client. The client has informed you that they want their
ads to go on very specific Web pages in the Google Content Network. Which Google AdWords option
would allow you to specify what pages the advertisement should appear on?
A. Network devices setting
B. Exclusion tools setting
C. Web pages setting
D. Placement targeting setting
Answer: D
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NO.2 Frank is managing a Google AdWords ad group for his travel agency. Frank wants to make certain that
his ad appears in Google when someone searches for Montana cabin rentals. Which one ofthe following
matching options would ensure that Frank's ad would appear when this exact phrase exclusively is used?
A. [Montana cabin rentals]
B. "Montana cabin rentals"
C. -Montana cabin rentals
D. Montana cabin rentals
Answer: A
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NO.3 Fred has created a phrase match keyword targeting for his Google AdWords ad. His phrase is used
car. Which one of the following examples of search phrases will allow Fred's ad to be displayed?
A. Car that's been used
B. Used and new car
C. Used toy car
D. Buy used car
Answer: D
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NO.4 You have elected to use the device platform targeting in your Google AdWords. How is the quality
score calculated for this feature?
A. The type of device you've elected to target affects how the quality score is calculated.
B. The type of operating system you've elected to target affects how the quality score is
calculated.
C. Quality scores are not calculated when a Google AdWords users elects to use content
placement.
D. The quality score is calculated the same as all Google AdWords ads: It's calculated using a variety of
factors and measures how relevant your keyword is to your ad group and to a user's search query.
Answer: D
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NO.5 Google does not allow double-serving advertisements. Which one of the following is the best
explanation of Google's double-serving policy?
A. Google does not allow advertisers or affiliates to have ads across multiple accounts for the same or
similar businesses, or ads across multiple accounts triggered by the same or similar keywords.
B. Google does not allow advertisers or affiliates to have more than one identical business
operating on more than one server.
C. Google does allow multiple accounts triggered by the same or similar keywords as long as the
advertisements direct the customers to a common Website.
D. Google does not allow advertisers or affiliates to have competing ads for the same or similar
businesses.
Answer: A
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NO.6 Your client wants to use Google AdWords' ability to display ads in videos. How can you create a video
ad for your customer?
A. You'll need a video editing program, like QuickTime Pro, to edit and create video ads.
B. You'll insert the text into an ad template that Google AdWords will insert into the video ad.
C. Your video can be created in any program,but the output must be compatible with YouTube.
D. You must use the Display Ad Builder to create a video ad.
Answer: D
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NO.7 Deanna is new to Google AdWords and she's hired you to help her create an ad for her bakery.
She wants to make certain that only people in her city can actually see her ad - rather than
advertising for users in a different location. You tell Deanna that there are three location options for
Google AdWords. Which one of the following is NOT one of the three location options Deanna can use?
A. Region and city targeting
B. Customized targeting
C. Country targeting
D. Predictive targeting
Answer: D
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NO.8 Amy is new to Google AdWords and she's curious about the policies Google requires for
participants and their ads. Which one of the following is NOT of the Google AdWords policy categories.?
A. Link policies
B. Editorial and format policies
C. Image policies
D. Content policies
Answer: C
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